Our Digital Services

Best Friends – Utah has been placing online advertising with Utah Media Group for several years now, for both our large events and our monthly promotions. We’ve received very good response from our digital advertising, above average click-through rates and our reps at Utah Media Group have been great to work with. We plan on continuing our digital outreach with Utah Media Group in the years to come.

Best Friends

Utah

I’ve worked with Utah Media Group and specifically Ben Council for almost 10 years. Utah Media Group has provided us affordable custom targeted Digital Marketing solutions in three different Mountain West markets that have been productive across all platforms. Ben has been especially effective in listening and understanding our goals and budgets and then working collaboratively with us to provide flexible custom Campaigns and Strategies. I would recommend Ben Council and the Utah Media Group team for any Digital Marketing need big or small.

Phake Nayme

Mark Neumann Sales Division Field Administrator Overland west Inc., DBA Hertz Car Sales

OUR SKILLS

Attract.

Your advertising message and brand will be imprinted in the minds of consumers through various advertising mediums via Utah Media Group’s print, digital and event advertising solutions. The frequency of your brand and message makes an impact on consumer recognition and their confidence in using your business.

Case Studies

From the Blog

Developing A Precise Call To Action

“Car Giveaway – Read This Blog to Win!” If only every CTA sounded that sweet. It motivated you to read this article, right? Optimizing your call-to-action is the secret to getting the best engagement and increasing sales from your company email or newsletter. What is a call-to-action? Exactly what the phrase indicates: calling on, or…

4 Benefits of Listening to Music in the Workplace

Music can be perfect for driving with the top down or jamming out with friends, but did you know it has many benefits when listened to in the workplace? Whether it’s your favorite rock song or the most relaxing classical tune, read on to see how music could be your ticket to corporate success.  …

How to Survive your First Week at a New Job

At some point in your life, you’ve had to be the “new kid,” “fresh meat” or the “rookie.” We all have to be new at some point, but it can be a little nerve wracking when it comes to being a new hire at any job. Here are five tips that will make that transition…

What to expect when working with creative types

If you own your own business, there is a chance you will need to work with a creative designer sooner or later. Creative types such as these can sometimes be difficult to work with due to misunderstanding or a disconnect. Creative types have a different way of thinking. But there is a process you can…

How To Throw A Great “Office” Party

Pick A Great Planning Committee The key to throwing an awesome office party starts in the planning. You need a great committee of people who are creative, detailed oriented and love having fun. If you have a group of uncreative boring people planning the event, the party is going to be a snoozefest. Trust us,…

5 Tips for Writing Engaging and SEO-Friendly Blog Posts

There is plenty of bad advice in the online universe about what makes an excellent blog post and how to “win at Google.” The truth is, there is more than one way to excel at content marketing. There are many approaches to utilizing content to increase your company’s leads and conversions through an inbound writing…

How to Effectively Communicate Your Creative Vision to a Graphic Designer

When utilizing outsourced contractors, whether through an agency or a freelancer, its always tricky to ensure your creative resource has a clear view of your brand, campaign, and marketing vision. In order to portray your vision of a campaign, creative people not only want to know what it is, they want to understand it.  In…

How to Define Your Marketing Needs When Working with an Agency

As a business owner, growing your business these days can either mean reaching out and putting your trust in a marketing company, or spending a lot of extra time implementing all of the progressive media and advertising on your own. If you choose the latter, you may find the process to be tedious and the…

Don’t Miss Out This Labor Day!

Summer is coming to an end, which means Labor Day is approaching! On September 3rd people all over the country will be flocking to stores to take advantage of the awesome Labor Day deals!   Labor Day Sales are already being promoted. There are many great deals on home decor, mattresses, furniture and much more!  …

All Successful Businesses Have This One Thing in Common

A website. And a good one at that. There is no wrong way to build a website for your business, but it’s easy to agonize over the decision. There are just too many ways to do it, ranging from the cheap to the absurdly expensive. It can also be hard to understand all of the…

Resources for building an incredible social media brand

Everyone has a “brand” these days — from products to influencers. But what actually is a brand? And why is it important? Most often, people think about brands in the sense of their exterior, their brand identity. However, according to Marty Neumeier of The Brand Gap, a brand is “a person’s gut feeling, because brands…

3 Reasons You Need to Do Email Marketing

There are a lot of misconceptions about email marketing in our universe. Some of them include: “Email Marketing doesn’t provide a high ROI.” “Email Marketing isn’t as effective as Social Media Marketing.” “Nobody checks their promotional emails.”   How High is that ROI? Well, guess what: Email Marketing provides an average ROI of $44 for…

The Office at UMG Agency

If you’ve ever seen The Office (U.S.), you know how surprisingly relatable it is. Having trouble finding the real-life representations of the characters in your office? We’ve summed up the character traits of our favorite Dunder Mifflin Scranton employees to help you out! As a bonus, some of our staff took this Buzzfeed quiz to…

Pioneering Today

Pioneer Day is a Utah state holiday celebrated on July 24. On this day, we commemorate the arrival of the first group of Latter-day Saint pioneers to the Salt Lake Valley in 1847. In that instance “pioneer” means “a person who is among the first to explore or settle a new country or area.” But…

Make space for Spaces

Spaces is Utah’s Home & Living Magazine, and a regular publication of Utah Media Group. It also appears as a weekly section in the Deseret News and The Salt Lake Tribune, featuring Utah communities and lifestyles with an emphasis on home design, gardening, remodeling, DIY projects and local real estate. The magazine takes those same…

Get to the point already! Tips for shorter writing

A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks over the years, I think we get it now. Brevity—in this case short, concise writing—is hard work. In advertising and marketing, the shorter the writing the better. You’re often limited…

4 Steps for Creating a Successful Product Video

Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn on the camera, talk about your business and expect increased sales? Nope. Just like any other marketing, videos take careful planning and well-thought-out execution. We’ve seen quite a few brands…

The Pros and Cons of Advertising on YouTube

The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music, view movie trailers or sports highlights. Or maybe you just really LOVE puppy videos (who doesn’t?). Now consider how much other people have been using YouTube too. It can be…

Tips for Marketing to Baby Boomers

By Alysha Coleman As you plan your marketing strategy, you may realize that Baby Boomers fall into your target audience. Born between 1946 and 1964, men and women in this generation have control of 70 percent of the disposable income going into the market and 40 percent of the market share, meaning marketers should take…

Dark Data 101: The good, the bad, the exciting

Exit big data, enter “dark data,” at least as far as buzzwords are concerned. You might hear about dark data a little more this year. Why? Because it’s a growing challenge—and opportunity. What is dark data? It’s not quite as sinister as it sounds. According to Gartner’s IT Glossary, dark data is “information assets organizations…

6 Career Paths You Can Take with a Mass Communications Degree

So you’re considering a major in mass communications. You’ve read all the tips and tricks for making your big decision, learning how to follow your passion and create a successful college experience. Or perhaps you already have the degree—which, notably, is still valuable—but you aren’t sure what to do next. Thankfully communications careers are rarely…

8 Tips You Need to Know for Marketing to College Students

Determine What Makes Your Product Great for College Students A few key aspects to consider: virtually all college students are on a budget, limited on space, and want products that make their busy lives easier or more fun. Take these factors into consideration when attempting to market your company to a college student demographic. Is…

Five Reasons Newspapers will Stand the Test of Time

  Newspapers are the Original “Content.” Before there were landing pages, Facebook, social posts and SEO…there was the paper. Before the internet, radio, TV, phone lines, or even telegraphs…there has always been some sort of newspaper. It is believed “Publick Occurences Both Foreign and Domestick,” published by Benjamin Harris out of Boston in 1690, was…

Targeting the Right Audience for Your Direct Mail Campaign

There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world.  What’s interesting is data in recent years has shown a distinctive pendulum effect where the over-saturation of online marketing is actually bringing new life and increased conversion rates to more traditional marketing methods.  The important elements when…

Advantages of Advertising in Print

Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications. For newer brands specifically this is a great approach as you will be able to dovetail on the success of…

How the Right Content Can Catapult Your Business

High Quality Content Breeds Loyalty From blog posts to company news, influential industry announcements and what trends are cutting edge…you always want to be ahead of the curve in content creation.  Ads are present everywhere: on our social media, on the television we watch, in the music we listen to, even in the news we…

The Most Important 2018 Social Media Trends

According to Search Engine Local the hottest social media trends of 2017 included influencer marketing, video, and bots. For the year 2018, video and influencer marketing will continue to be one of the top trends in social media. Ephemeral marketing, which is straight to the point marketing that is short-lived and can last up to 24 hours, has…

7 Marketing Podcasts You Should Listen To

Everyone is busy.  Commute times, meetings, grocery shopping, friends, schooling, babysitters, social life, caring for pets, family life…there is always something requiring the time and attention of each and every modern American.  So how do truly productive people make the most of their time and feel the most successful?  The secret is in the podcast.…

How Social Media Has Impacted The Way We Shop

There is no doubt that social media has changed the way nearly everyone interacts with brands, information and each other. With billions of individuals logging onto their social media accounts every day, the content they come across on these platforms could potentially drive an immense number of leads and purchases. Take a look at some…

Boost Holiday Sales with These Email Marketing Tips

Believe it or not, the holidays are officially upon us. Take a look at these holiday email marketing tips to ensure that this season is your most successful yet. Create a Sense of Urgency: Consumers are more likely to convert into paying customers if they feel compelled to take an action immediately or under a…

Four Things You Should Avoid Doing on Facebook

In the process of building your Facebook page, it can be tempting to skip best practices in favor of other tactics. However, doing so can cause you to lose followers and decrease your presence. Make sure you’re avoiding the following actions. Don’t Spam: This should be a given. Infiltrating other businesses’ pages and telling their…

ICYMI: ADOBE MAX 2017 PART 3

Highlights from each speaker: Part 2 – Mark Ronson While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit the talks and announcements as they became available online and to everyone. Thursday’s…

The Four Types of Emails Your Business Should be Sending

Once you’ have started getting your email marketing strategy off the ground by building your contact list, it’s time to determine what you’’re going to send your new subscribers. Below are four email types that can increase customer engagement with your business and drive sales. Welcome Email: This email is usually the first one a…

ICYMI: ADOBE MAX 2017 PART 2

Highlights from each speaker: Part 2 – Annie Griffiths While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit the talks and announcements as they became available online and to everyone.…

Happy Halloween from UMG

For this Halloween, we had our very own Halloween party complete with a pumpkin and costume contest! The costume turn-out really brought out another character in everyone as they displayed their creations across the lunchroom and danced their way to the prize. The top prize winners were: 1st Place: Ross Bello and Kim Mugleston as…

Make Your Facebook Page More Engaging with These Tips

Facebook is a popular platform for digital advertising, and it’s no mystery why—they offer one of the largest digital audiences and allow businesses to target relevant individuals. Make sure you’re getting the most out of this site by following these guidelines: Regularly Refresh Your Page’s Cover Image: When a customer visits your Facebook page, your…

ICYMI: Adobe MAX 2017 Part 1

While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit the talks and announcements as they became available online and to everyone. Thursday’s keynote was particularly inspiring. While Wednesday focused a…

Boost Open Rates with these Email Subject Line Tips

Regardless of what people say, they do judge an email by its subject line. Make yours appeal to your customers by following these tips: Personalize: Addressing your subject line to everyone means that you’re addressing it to no one. Craft a subject line that speaks directly to your customer. Keep It Short: Most email clients…

Grow and Monetize Your Email List Using Facebook

Though remarketing to your email subscribers is a powerful way to connect with potential customers, it may seem out-of-reach or too complex for many business owners. However, this practice can be quite simple. Read on to learn how you can grow, remarket to and monetize your email list. Devise an Enticing Lead Magnet: Your potential…

Best Practices for Responsive Email Design

Mobile technology has changed how consumers connect to brands via email. Today, more than half of all emails are opened on mobile devices. To keep up with this trend and ensure that your customers look forward to your emails, follow these design tips: Layout: Use a single-column layout so that your email looks sharp on…

How to Optimize Your Social Media Campaign

One amazing aspect of social media marketing is that it offers you an array of performance metrics that traditional marketing channels often can’’t deliver. Because of this, it can be hard to determine which metrics are most important. Here are a few tips on how to measure your campaign’s results and optimize its performance. Define…

How to Improve Your Email Open Rates

Your next email marketing campaign will only be effective if your subscribers open it in the first place. Learn how you can make this action more likely to happen: Prune Your Subscribers: Having a large subscriber list is meaningless if hardly any of it is interested in your content. Make sure you’’re ridding your list…

Understanding the Iron Triangle of Marketing

Working in marketing, especially in terms of web design, is like walking on a tightrope. You have to make sure to achieve perfect balance between Scope, Schedule, and Resources or problems with the project can arise. But not many people know this balance we refer to as the Iron Triangle of Marketing.   Imagine a…

The Best SEO Plugin for WordPress

It’s becoming more and more important to make sure your website is SEO optimized.  Thankfully, WordPress has a myriad of different choices of plugins to install.  Some of the top plugins are YOAST by YOAST, SEO Ultimate by SEO Design Solutions, and Smart Crawl by WPMUDEV. YOAST SEO recognizes that Google is focusing on content…

Tips for Running a Successful Social Media Contest

Social media contests give value to both your customers and business. They allow customers to engage with you through their social profiles —giving your brand a sort of personal endorsement— and also improve your business’s organic reach. If you’re considering running a social media contest, ensure that it’s a success by following these tips: Make…

Using Social Media as a Networking Tool

It’s likely that you’re already networking with your business community through in-person contact at events and meetings. While this type of mingling is an important tactic in growing your list of partners and customers, it’s not the only way to ensure that you’re engaging with those you should be talking to. Social media allows business…

Web Hosting for Dummies

Without a doubt, web hosting is the single most neglected thing when it comes to running your business.  Most people don’t give a thought about the type of hosting and ultimately just buy the cheapest hosting they can find.  Of course, it’s not their fault as the true details of the type of hosting (Shared,…

Why do I need a designer?

Thinking of starting a business? If so, you want your brand to be viewed as professional, that may mean employing people who can help you achieve that. You have a product or service that you want to promote and sell, and the person that will help you create a look for that is a designer. …

Understanding Facebook Metrics that Matter

Facebook can be a powerful and inexpensive platform on which to advertise your business. However, if you’ havw ever run an ad campaign on this site, you might’ have realized that it can be difficult to understand how it performed. To help you better measure the performance of your next Facebook ad, we’ have defined…

Create a Social Media Marketing Strategy

It’s normal to feel overwhelmed when starting a social media marketing strategy from the very beginning. One way to ease the stress you’re feeling is to create a plan. Here are a few tips to consider when working on your social media marketing strategy. 1: Choose your social networks You don’t have to choose them all.…

Gaining Brand Exposure on Social Media

A brand is more than a name, a logo, a color palette, and a slogan, —it’ is the combination of every product your business produces, every interaction your business has with its customers, every feeling a consumer associates with your business and every quality your business’s product offers. In other words, your brand is your…

Guidelines for Hierarchy

The title for this post is “Guidelines for Hierarchy”, because there really isn’t a set of rules that dictate whether a design has god hierarchy or not.  But if you follow these guidelines you will be able design something quickly and visually pleasing, but possible fairly mediocre as well.  To take your design to the…

5 Tips For a Successful Marketing Video

Lets face it, video is taking over and it’s taking over fast! While some of us are gifted at making marketing videos, others could definitely use the help! And there is nothing wrong with that! It takes a lot of practice to create a marketing video that will capture the hearts of your customers. Whether…

Setting Up For a Video Shoot

  So you’re ready to start shooting video for your first client, what do you do?  The first steps are to make sure you have the right equipment; a camera that will shoot video, something to record sound with, a light source, and a place to film.   If you are using a DSLR to…

The Many Hats of a Creative – What It Takes to be in a Creative Role

With Creative roles, you get to see ideas come to life! I recently received a creative role, and it’s beyond rewarding. Little did I know, how many hats a creative actually wears and the importance of being versatile in your career. Being able to create blogs, graphics, video and more can launch your career into…

DIY Customer Success Video Essentials

Video is the most engaging piece of content on the Internet these days. It’s a way to transmit the most information in the least amount of time. Tell your story on video and capture the genuine emotion and visible proof of how satisfied your customers are with your service. Here’s what you need to do…

10 Things to Avoid with your social media presence

Having a social media presence is important for a business. Sometimes a business’s presence can seem too personal or not personal enough. Here are some common mistakes to avoid while keeping your social media presence professional.   Do not spam your viewers: Be aware that constantly posting the same information over and over, you risk becoming…

Tips for the Freelance Designer

It’s not easy to start out in the Freelance world.  Trying to establish yourself as a freelance designer takes a lot of time and dedication.  Here are some tips that will help the process go a little smoother. Always Get Compensated for your work The difference between having a job and having a hobby is…

The Importance of Turning Your Creative Energy On and Off

Those who are prone to creative thought are often times able to channel a great amount of concentration and energy to their creative tasks.  They are regularly spending hours on end focusing on multiple projects at a time.  This extreme amount of focus is a talent but requires a certain amount of balance. While the…

Having a social media presence is important for a business. Sometimes a business’s presence can seem too personal or not personal enough. Here are some common mistakes to avoid while keeping your social media presence professional.   Do not spam your viewers: Be aware that constantly posting the same information over and over, you risk becoming…

The Importance of Quality Content

Building a marketing campaign often means juggling dozens of key aspects of that campaign. Marketers have to consider their target market, budget, key performance indicators, market research, and more. Because all the aforementioned aspects often take up a considerable amount of time and energy, marketers skimp on the content —copy, images, and other elements that…

Why Should I Hire a Web Developer When I Have Squarespace?

Platforms like Squarespace have become a very popular option for website management, but the old saying “”you get what you pay for”” still rings true. You might save a few bucks at first, but soon thereafter you will start to realize the platform’’s shortcomings. In the age of the Internet, one of the most important…

Facebook just hit 2 BILLION Active Users

Yes you heard that correctly. Facebook has connected 2 Billion people on Facebook. That is about 1/4 of the Worlds population! So what does that mean for social media marketers? In this ever expansive market, it’s important to really invest in your social media strategy and content. With a growing community, more people are looking…

Is Your Facebook Page Up-To-Par or Sub-Par?

Here is a short checklist of things to look for when creating or updating your company Facebook page: Page Title – The title of your page and your personalized Facebook URL should match in order to make it easier for your audience to find.   Type of Page – Did you know that you can…

Hashtag Strategy: Use hashtags to promote your brand

You can hashtag just about anything nowadays. But whether you’re a start-up company or just trying to get your brand out there, when using hashtags, try to make it beneficial by doing a little strategizing first. Hashtags can be a great and fun way of creating brand awareness across several social media channels.   One…

Why You Need A Good Call To Action

Having a call to action or CTA is a necessity for good marketing practices. Although calls-to-action seems like a simple button you can add just about anywhere, it’s important that you understand the role of a CTA and implement it correctly. So what is a CTA? Well, it’s pretty self explanatory. It’s a way to…

Look out Snapchat. Instagram now has facial filters

With the recent updates that Instagram and Facebook has put out, all social platforms are looking a lot alike. Instagram, just yesterday, finally adds face filters to your storytelling. Starting with eight initial filter, you can again, have koala ears or nerdy glasses to make a bland selfie something fun and exciting in the words of Instagram. So…

Storytelling is Taking Over the Web

Unless you’ve been living under a rock over the last 6 months, you’ve noticed all major social platforms have implemented a story feature to let your followers know what’s happening throughout your day and will disappear in 24 hours. Let’s take a trip down memory lane to see where stories came from. Starting with Snapchat,…

Email Marketing: A love/hate relationship

Whether you are a consumer or marketer — emails can be pesky and at times, something you don’t even want to deal with! It’s definitely an art to be able to properly strategize an email marketing campaign to engage your customers. And whether you want to believe it or not, email marketing is still growing.…

How Not To Do Digital Marketing

When done correctly, digital marketing can help boost sales, increase your customer base, and deliver a high ROI. In spite of its many benefits, businesses can still get it wrong when it comes to digital marketing. Here are a few actions to avoid. Not Identifying Your Target Audience The family that’s purchased a Kia probably isn’t…

Marketing Automation – Your New Best Friend

For individuals and organizations who view any form of automation as an annoyance rather than a convenience, the term “Marketing Automation” might sound a little intimidating. However, the set of tools that make up Marketing Automation are highly beneficial and are designed to help marketers become more effective in their roles. So, what is “Marketing Automation”?…

Live Streams – The Hip Trend Everybody Loves

Chances are if you are on Facebook or any of the other major social media platforms you are familiar with one of their newest features which is live video. Live video is a unique and creative way to keep your leads and customers interested in your brand. With Youtube, who generated over $9 Billion in…

Take Your Brand to a New Level with Video Advertising

You have all seen video advertising that comes in many different forms. When you’re watching a video on YouTube,  you see an ad before the actual video plays. On Facebook, you may see one of your favorite brands in your news feed. While watching your favorite tv show or football game, you will definitely see…

Visual Content: The Superhero of Marketing

There’s no doubt that marketing is becoming more and more competitive. With technology and trends consistently changing, it’s important you can keep up to create revenue for our brand. When you think of visual content, you may over do it. Which is quite the contrary. Visual content is as simple as a picture, video or…

Why SEO Gives You More Bang for your Buck

We have all heard the term SEO or Search Engine Optimization — but few understand the importance of SEO and why it benefits your brand growth. We compiled a short list of reasons why you should incorporate SEO in to your marketing strategy. Studies have shown that SEO can have a better ROI than traditional…

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