A brand is more than a name, a logo, a color palette, and a slogan, it is the combination of every product your business produces, every interaction your business has with its customers, every feeling a consumer associates with your business and every quality your businesss product offers. In other words, your brand is your business. While you, as a business owner, might have a significant amount of control over certain aspects of your brand (i.e. your products and employees), you can not completely control all of your branding elements (i.e. customer responses).
While you can’t completely manage what customers are saying about your brand, you can provide some guidance through strong social content. Posting engaging content on your social platforms that is consistent with your brand can help you better connect to your audience and can make your business seem more dynamic. In addition, it can increase consumers awareness of your brand, which in turn can increase your businesss reach.